by Chris Williams | Jun 16, 2025 | Blog
It’s Sunday night. Again. The laptop screen casts a blue glow across your dining room table as you categorize last week’s expenses, reconcile accounts, and prepare invoices. Your family’s movie night continues in the next room without you. Sound familiar?
I spoke with Sarah, a management consultant who has lived this reality for years. “Every Sunday night, I’d spread papers across my dining room table and dig through email receipts, trying to make sense of the week’s transactions while my family watched movies in the next room,” she says. “I knew I was losing thousands in billable hours, but I didn’t see another way.”
Most consulting firm owners understand the irony. We advise clients on efficiency, optimization, and strategic growth, yet our financial processes often remain stubbornly manual and time-consuming. We implement sophisticated systems for clients, while our own financial management runs on spreadsheets, manual data entry, and weekend catch-up sessions.
What if there was a better way? Let’s explore the real, measurable ROI of financial automation for consulting firms – and why making the switch might be your most profitable move this year.
The Hidden Cost Calculator: What Manual Financial Processes Cost
Most consulting firm owners underestimate the actual cost of their manual financial processes. Here’s the real math:
Time spent × your hourly rate + error costs + opportunity cost = actual cost of manual financial management
In real numbers? Most consulting firm owners spend 15-20 hours monthly on financial administration. At typical consulting rates ($200-300/hour), that’s $3,000-6,000 in lost billable time every month – or up to $72,000 annually.
“I was spending every Monday morning sorting through the previous week’s transactions,” admits Tom, a strategy consultant who partnered with System Six. “That’s half a day I wasn’t spending with clients or developing new business. It was costing me a new client every quarter.”
The three biggest time drains typically include:
- Transaction categorization and reconciliation – Manually sorting through credit card statements, receipts, and bank feeds
- Invoice creation and collections – Creating custom invoices, tracking payments, and following up on overdue accounts
- Compliance management – Tracking deadlines, gathering documentation, and preparing for tax filings.
But the cost goes beyond lost billable time. The mental load of financial management—that background anxiety about whether you’re missing something important—takes a toll on your focus, creativity, and client relationships. Your best strategic thinking doesn’t happen when you’re knee-deep in expense reports.
The Automation Advantage: Key Financial Processes Worth Automating
So what exactly can you automate, and what’s the payoff? Here are the key areas where consulting firms see the most significant ROI:
Transaction Categorization and Reconciliation
The old way: Manually sorting transactions, matching receipts, and reconciling accounts weekly or monthly.
The automated way: Cloud-based systems that automatically categorize transactions with 90%+ accuracy, reconcile accounts daily, and flag only exceptions that need your attention.
The ROI: 3-5 hours saved weekly, improved accuracy, and real-time financial visibility. One System Six client reported: “I went from spending Sunday afternoons on bookkeeping to spending 15 minutes reviewing automated reports on Monday mornings.”
Expense Report Processing
The old way: Collecting physical receipts, manually entering data, checking compliance, and reimbursing employees.
The automated way: Mobile apps that capture receipts instantly, automated approval workflows, and direct integration with accounting systems.
The ROI: 80% reduced processing time and virtually eliminated lost receipts. “Since implementing automated expense tracking through System Six, we’ve cut our processing time by 80%,” reports a consulting firm owner. “No more lost receipts or delayed reimbursements.”
Invoice Creation and Collection
The old way: Creating custom invoices in Word or Excel, manually tracking payment status, and sending individual follow-ups.
The automated way: Template-based invoice generation, automated payment reminders, and real-time payment tracking.
The ROI: 70% less time spent on invoicing, plus improved cash flow through faster payments. “Our average payment time dropped from 45 to 22 days after implementing automated invoice reminders,” shares another client.
Compliance and Tax Management
The old way: Manually tracking deadlines, scrambling to gather documentation, and risking missed filings.
The automated way: Automated deadline tracking, systematic documentation collection, and proactive alerts.
The ROI: Eliminated late fees and penalties, plus reduced tax preparation costs. “System Six has done wonders for my stress level,” shares another client. “They’ve created automated systems that track every deadline and requirement. I no longer worry about compliance — it’s all handled automatically.”
Financial Reporting
The old way: Hours spent in spreadsheets creating outdated reports almost immediately.
The automated way: Real-time dashboards showing key metrics, automated reporting on a regular schedule, and exception alerts.
The ROI: Better decisions through timely data, plus 2-3 hours saved weekly. “Now I understand our numbers,” says a System Six client. “Instead of wrestling with basic bookkeeping, I’m using financial insights to drive decisions.”
Calculating Your Automation ROI: The Framework
Unlike many business investments, financial automation typically delivers immediate and long-term returns. Here’s a simple framework for calculating your potential ROI:
One-time costs:
- System setup and configuration
- Data migration from legacy systems
- Team training and adoption
Ongoing costs:
- Monthly software subscriptions
- Professional services/support
Direct financial benefits:
- Time savings (hours saved × your hourly rate)
- Error reduction (cost of past errors × estimated reduction percentage)
- Cash flow improvement (average outstanding receivables × your cost of capital)
Indirect benefits:
- Improved decision-making through real-time data
- Reduced stress and mental load
- Enhanced client service through freed-up time
- Better work-life balance
For most consulting firms, the break-even point is within 2-3 months, and the total first-year ROI often exceeds 300%.
But the most significant impact often comes from reinvesting that saved time into business development. One extra client meeting per week, made possible by automation, can translate to tens of thousands in additional annual revenue.
Real-World ROI Stories: Consulting Firms That Transformed
Let’s look at how real consulting firms have transformed through financial automation:
Case Study: Mark’s Environmental Consulting Firm
Before automation: Mark spent 12-15 hours weekly on financial tasks, including manual expense categorization, invoice creation, and basic reporting.
After automation: System Six implemented automated transaction categorization, streamlined invoicing workflows, and real-time financial dashboards.
The ROI: Mark reclaimed 10+ hours weekly, redirecting that time to client work and business development. His firm grew 40% the following year while maintaining the exact administrative headcount.
“Working with System Six to automate our finances changed everything,” Mark shares. “Now I can pull up real-time insights from my phone between client meetings. We’ve grown significantly because I can focus on clients instead of paperwork.”
Case Study: Elena’s Strategy Consulting Practice
Before automation: Elena’s 12-person firm struggled with project profitability tracking and cash flow visibility. Month-end close took 12-15 days, and financial reports were perpetually outdated.
After automation: Full automation of transaction processing, project-based accounting, and financial reporting reduced month-end to less than a week.
The ROI: Elena’s team gained clear visibility into project profitability, leading to better pricing decisions and a 22% increase in average project margin. Cash flow forecasting improved, allowing strategic hiring ahead of demand rather than in reaction to it.
“The clarity we gained gave us the confidence to open a second office and hire three new consultants,” Elena reports. “We knew exactly which project types to pursue and had the cash flow visibility to make these moves confidently.”
Implementation Guide: How to Maximize Your Automation ROI
The difference between disappointing and exceptional ROI often comes down to implementation. Here’s how to ensure success:
1. Start with process, not technology. Document your current workflows and identify inefficiencies before selecting automation tools. The goal isn’t to automate bad processes – it’s to improve them through automation.
2. Consider expertise vs. DIY. While the DIY approach might seem cost-effective initially, improperly configured systems often create more problems than they solve. Working with experts like System Six ensures your automation is optimized specifically for consulting firms.
3. Plan for integration. Financial systems shouldn’t exist in isolation. Ensure your automation strategy includes integration with your time tracking, project management, and client relationship tools.
4. Prioritize adoption. The best system delivers zero ROI if your team doesn’t use it. Invest in proper training and create clear expectations for system usage.
5. Start with high-impact areas. Don’t try to automate everything at once. Begin with the processes causing the most pain or offering the quickest returns.
Your Next Steps: Moving from Manual to Automated
Ready to calculate your potential automation ROI? Start here:
- Track your time for one week. How many hours are you spending on financial tasks that could be automated?
- Multiply those hours by your effective hourly rate to quantify the opportunity cost.
- Add up recent costs from errors, missed deadlines, or cash flow issues.
- Consider what business goals you could achieve with that reclaimed time and mental energy.
The question isn’t whether you can afford to automate your financial processes. For most consulting firms, whether you can afford not to.
After all, you became a consultant to solve complex client problems – not to become an amateur accountant wrestling with reconciliations on Sunday nights. Automation doesn’t just save time and money; it gives you back your weekends, reduces your stress, and lets you focus on what you do best.
What would you do with an extra 15-20 hours each month? The most successful consulting firm owners already know the answer – they’d grow their business.
About System Six
System Six is a Seattle-based bookkeeping and financial services firm that helps small and mid-sized businesses streamline their financial operations. We specialize in providing technology-driven financial management solutions for consulting firms, allowing owners to focus on growing their businesses without worrying about cash flow, payroll, or compliance issues. Our team of 40+ professionals brings an average of 10+ years of accounting experience to every client relationship, serving over 200 businesses across the U.S. We operate on a fixed fee model, charging weekly for recurring work without long-term contracts because we believe in constantly earning your business. Learn more at www.systemsix.com.
by Chris Williams | Jun 13, 2025 | Blog
The desk lamp casts a lonely glow across scattered receipts and expense reports. It’s 9 PM, and instead of preparing tomorrow’s client presentation, you’re wrestling with reconciliations. Sound familiar?
This was Sarah’s reality. Her environmental consulting firm had grown from 3 to 15 consultants in 18 months, but her financial systems hadn’t kept pace. “I started this business to solve complex environmental challenges,” she told me, “not to become an amateur accountant working weekends.”
Sarah’s story isn’t unique. Many consulting firm owners find that the financial systems that worked perfectly well when they were small become painful bottlenecks as they grow. The spreadsheets, manual processes, and basic bookkeeping that sufficed for a boutique operation simply cannot scale.
Let’s explore how to build financial systems that grow with your consulting firm rather than hold it back.
When Your Financial Systems Can’t Keep Up
How do you know if your financial systems are becoming a constraint? Look for these warning signs:
You’re spending more time on administration than on clients. The over reliance on humans has created the need for consulting firms to develop new talent recruiting methods. The pool of qualified candidates remains small, and reliance on human workers only makes inflated costs to achieve completed workloads. When financial tasks consume evenings and weekends, it’s a clear sign your systems aren’t scaling.
Cash flow surprises keep you up at night. Marcus checks his phone during a client meeting break, and his stomach tightens. There are three overdue invoice reminders from his contractors, two urgent messages from his office manager about upcoming payroll, and an email from his biggest client requesting a project timeline extension — with payment terms to match. Without real-time visibility, growing firms often lurch from feast to famine.
Project profitability remains a mystery. Tom, a strategy consultant partnered with System Six, says, “We thought we were making money on every project until we dug into the numbers. We had no reliable way to track time against projects, so we couldn’t see which engagements were profitable.”
Compliance deadlines create panic. As your business grows, so do your regulatory obligations. Missing deadlines isn’t just stressful—it can be costly.
Consider this: most consulting firm owners spend 15-20 hours monthly on financial administration. That’s not just time lost—it’s revenue sacrificed. At typical consulting rates, those hours could generate $3,000-5,000 in billable work.
Building the Foundation for Scalable Financial Management
Growing consulting firms need financial systems that provide clarity, save time, ensure compliance, and support strategic decisions. Here’s what that foundation looks like:
Standardized processes come first, not last. Many firms make the mistake of trying to automate chaotic processes. Mark’s environmental consulting firm struggled with questions like “How profitable was that project?” or “Can we hire another consultant?” Financial data lived in various spreadsheets, and no one trusted the numbers.
Before adding technology, define consistent processes for expense management, time tracking, invoicing, and financial reporting. Document these processes so team members can follow them beyond just you.
Robust project economics are non-negotiable. Forward-thinking consulting firms are implementing robust project economic tracking. Modern cloud-based systems make tracking time, resources, and project profitability easier. When considering tools, prioritize those that connect time tracking directly to financial reporting.
One System Six client shared: “System Six revamped our whole accounting system into accurate and dependable practices. Now I can pull up real-time insights about project profitability from my phone between client meetings.”
Automation eliminates administrative burdens. Modern automation transforms invoice creation and collection. As one System Six client notes, “They’ve automated our invoicing workflow completely. Now I can generate professional invoices with one click, and the system tracks payment status automatically.”
Technology Solutions That Grow With Your Firm
The right technology stack creates a scalable foundation. Here’s what to consider:
Cloud-based accounting forms your foundation. QuickBooks Online is System Six’s top recommendation for most consulting firms. “QuickBooks Online forms the backbone of our client’s financial systems,” explains Timfrom System Six. Its robust feature set and extensive integration capabilities make it ideal for consulting firms.” The software excels at project and class tracking, offers strong reporting capabilities, and grows alongside your firm.
Time tracking connects to project profitability. Time is your inventory as a consultant. Your financial systems must track it accurately and connect it directly to your profitability reporting.
Expense management eliminates receipt headaches. “Since implementing automated expense tracking through System Six, we’ve cut our processing time by 80%,” reports a consulting firm owner. “No more lost receipts or delayed reimbursements.”
Automated compliance tracking prevents penalties. “System Six has done wonders for my stress level,” shares another client. “They’ve created automated systems that track every deadline and requirement. I no longer worry about compliance — it’s all handled automatically.”
But remember: Having the right software is just the beginning – the implementation transforms it from a tool into a game-changer. As one System Six client shares, “They take on the entire setup and effectively act as consultants until your accounting operations run smoothly.”
Practical Steps to Transform Your Financial Operations
Ready to build financial systems that scale with your consulting firm? Start here:
1. Assess your current pain points honestly. Where are you spending the most time? Which financial tasks cause the most stress? Begin with these high-impact areas.
2. Document your existing processes. Before changing systems, understand your current workflows. This will reveal inefficiencies and ensure nothing falls through the cracks during the transition.
3. Prioritize improvements based on ROI. Focus first on changes that free up the most time or provide incredible visibility. For most firms, this means:
- Automating transaction categorization
- Streamlining expense management
- Implementing proper project tracking
- Setting up regular financial reporting
4. Get expert implementation help. Many firms stumble by trying to configure these tools without proper expertise. Working with experienced partners like System Six ensures your chart of accounts reflects consulting industry best practices, your project tracking captures the right metrics, and your automation saves time rather than creating headaches.
5. Plan for quarterly financial system reviews. “Your software needs will evolve as your firm grows. Quarterly reviews of your financial systems help ensure they continue supporting your business effectively. “I don’t have to think about my accounting anymore,” one System Six client notes. “It’s just taken care of seamlessly.”
Building for the Future, Not Just Today
The most successful consulting firms don’t just solve today’s financial challenges—they build systems readyfor tomorrow’s growth.
Imagine walking into your office tomorrow knowing your finances practically manage themselves – and the ove
rsight needed is handled by a great third party partner. Your books are always current, your tax deadlines are tracked automatically, and you can instantly access any financial insight you need. What would you do with those extra 15-20 hours each month?
One consulting firm owner told me, “Since automating our finances, I’ve landed three new major clients. Those deals happened because I could focus on relationships instead of reconciliations.”
As you prepare your consulting firm for growth, remember that your financial systems should be enablers, not constraints. They should provide the visibility you need to make confident decisions and the efficiency that lets you focus on what truly matters—delivering exceptional value to your clients.
After all, you became a consultant to solve complex client problems, not to become an amateur accountant struggling with spreadsheets on Sunday nights.
What will you do with the time and clarity that scalable financial systems give back to you?
About System Six
System Six is a bookkeeping and financial management firm located in Seattle, WA that simplifies the financial operations of small and mid-sized businesses. We help consulting firm owners grow their businesses with proper monetary management, technology solutions, cash flow, payroll, compliance issues, etc. With a team of40+, we average 10+ years of accounting experience per client relationship, serving over 200 businesses around the U.S. From accurate bookkeeping to buzz of cash flow forecasting, we provide consulting firm owners with the financial clarity and peace of mind they need to succeed. Learn more at www.systemsix.com.
by Chris Williams | Jun 9, 2025 | Blog
Marcus checks his phone during a client break, and his stomach drops. Three urgent messages from his office manager about payroll complications. Two emails from contractors asking about delayed payments. And one text from his biggest client requesting a detailed financial breakdown for their upcoming board meeting—due tomorrow morning.
His IT consulting firm just doubled in size over six months. Great news, right? His financial systems are held together with digital duct tape and weekend overtime. What worked perfectly for four employees is now buckling under the weight of twelve.
Sound familiar? Here’s the thing: growing consulting firms face a challenge that most business advice glosses over. The financial tools that got you here won’t get you there. And the difference between firms that scale smoothly and those that hit painful growth plateaus isn’t talent or market opportunity. It’s having flexible financial solutions that bend without breaking as you grow.
The Growth Trap Most Consulting Firms Fall Into
The uncomfortable truth most consulting firm owners discover too late is that you’re always one big project away from a financial systems crisis.
The progression looks predictable from the outside. Start with spreadsheets because they’re free and familiar. It works great when you’re flying solo. Upgrade to basic accounting software when you hire your first employee. Add Band-Aid solutions as new problems pop up—a separate payroll service here and a project tracking tool there. Everything limps until you land that game-changing client or hire your tenth employee.
Then it all falls apart.
Suddenly, you’re spending nights manually reconciling data between systems that don’t talk to each other. Your cash flow becomes a mystery because invoicing, expenses, and payroll live in different digital worlds. Compliance gets scary when handling employees across multiple states with varying tax requirements. And worst of all? You’re burning 15-20 hours monthly on financial administration instead of serving clients.
“We had to pass on a major contract last year because we didn’t have the financial infrastructure to scale up quickly,” one consulting firm owner told me recently. “Our systems worked fine for existing clients, but couldn’t handle the complexity of a larger engagement. That decision cost us six figures.”
The real kicker? While wrestling with administrative nightmares, your competitors are landing the deals you can’t handle. They’re not necessarily more intelligent or more talented. They just built systems that scale.
So, what separates firms that grow smoothly from those that stumble over their success?
The Four Pillars of Flexible Financial Solutions
When we talk about “flexible” financial solutions, we’re not talking about software that does everything for everyone. That’s a recipe for bloated, complicated systems nobody wants to use.
Real flexibility means building on four key pillars for growing consulting firms.
First pillar: Modular capabilities. Your financial system should add features as needed, not force you to buy everything upfront. Think building blocks, not monoliths. Start with basic bookkeeping and payroll. Add project tracking when you land your first complex engagement. Layer in multi-state compliance when you expand geographically. Each piece should integrate seamlessly with what you already have.
Second pillar: Multi-entity support. This one bites consulting firms hard. Your local systems work fine until you land a client in another state. Suddenly, you’re dealing with different tax requirements, payroll regulations, and compliance needs. Flexible systems handle this complexity behind the scenes, so you don’t have to become a fifty-state tax expert overnight.
Third pillar: Project complexity scaling. Simple monthly retainers are different from complex, multi-phase projects with milestone billing and multiple stakeholders. Your financial system should equally handle the straightforward billing of a solo consultant and the intricate project accounting of a large firm.
Fourth pillar: Integration ecosystem. Here’s where most firms get stuck. Your financial tools should match project management software, CRMs, time tracking, and other business tools. There should be no more manual data entry between systems and no more wondering if your numbers match across platforms.
Consider David’s strategy consulting firm. It started with QuickBooks and Excel spreadsheets, which worked beautifully for local clients paying monthly retainers. But when it landed its first Fortune 500 client, requiring detailed project tracking, milestone billing, and multi-department reporting, everything crumbled. It spent more time managing its systems than managing its client relationships.
The breakthrough came when they implemented truly integrated solutions. “System Six revamped our whole accounting system into accurate and dependable practices,” David explains. “Now I can pull up real-time insights from my phone between client meetings. We’ve grown 40% this year because I can focus on clients instead of paperwork.”
The key insight? Flexibility isn’t about having every feature from day one. It’s about having a foundation that evolves with your needs without requiring complete overhauls every eighteen months.
The Hidden Costs of Inflexible Systems
Let me paint you a picture. It’s Friday at 6 PM. Your team should be heading home to their families, but instead, they’re huddled around computers in your conference room. The weekend deadline looms. Three people manually pull data from different systems, cross-referencing spreadsheets, and build a financial report that should take thirty minutes but will consume their entire evening.
The coffee’s gone cold. Frustrated sighs fill the air. And everyone’s thinking the same thing: there has to be a better way.
That scene plays out in consulting firms across the country every week. The cost isn’t just overtime hours—though those add up fast. It’s the opportunity cost of brilliant people doing manual labor instead of strategic thinking. It’s the errors that creep in when humans are copying data between systems at 9 PM. The client presentations get delayed because you can’t quickly access the information you need.
“Before we got our cash flow under control, we lost several excellent contractors because of payment delays,” shares one firm owner. “Word spreads fast in our industry. It took months to rebuild those relationships and our reputation as a reliable partner.”
But here’s the part that stings: inflexible systems don’t just slow you down today. They limit your tomorrow. Each workaround becomes harder to maintain as you grow. Each manual process becomes a bigger bottleneck. Each system integration challenge makes you think twice about taking on complex projects that could transform your business.
You make decisions based on your operational limitations instead of your market opportunities. That’s backward thinking that keeps good firms small.
Building for Growth: What Flexible Financial Solutions Enable
Now imagine a different Friday evening. Your team wraps up client work by 5:30 PM because financial reporting happens automatically. Monthly close takes hours, not days—cash flow forecasting updates in real-time as invoices get paid and expenses are recorded. Project profitability data is always current because time tracking, fees, and billing are connected.
That’s not fantasy. Lisa’s environmental consulting firm experienced this after implementing flexible financial solutions. “We’ve grown from eight to twenty-five employees in eighteen months,” she explains. Our financial system scaled seamlessly with us, so I never worry about operational capacity limiting our growth anymore.”
Here’s what that transformation looks like in practice. Real-time dashboards show cash position, upcoming expenses, and project profitability without manual calculations. Automated payroll handles new hires across multiple states without missing compliance requirements. Project intelligence tracks profitability by client, project type, or team member so you can make data-driven decisions about where to focus your energy.
The psychological shift is massive. You can say yes to bigger opportunities when you’re not constantly worried about operational limitations. When financial reporting happens automatically, you can spend time on partner-level activities.
“Since automating our finances, I’ve landed three new major clients,” reports one System Six client. “Those deals happened because I could focus on relationships instead of reconciliations.”
But the real magic happens when flexible systems remove decision-making friction. Should you take on that complex multi-state project? Your systems can handle it. Want to experiment with milestone billing for a significant engagement? No problem. Considering a strategic partnership that requires detailed profit-sharing calculations? Your infrastructure supports it.
Flexible financial solutions don’t just handle growth—they enable it.
Your Next Steps Toward Financial Flexibility
Your firm’s financial infrastructure should amplify your competitive advantages, not create limitations you must work around.
Right now, you have a choice: Continue patching together systems that sort of work, spending evenings and weekends wrestling with reconciliations and manual reporting, or build a foundation that grows with your ambitions and frees you to focus on what you do best—solving complex problems for clients.
Start with an honest audit of your current pain points. Which financial tasks consume the most time each month? Where do bottlenecks emerge when you’re busy? What keeps you up at night during tax season? Those pressure points tell you exactly where inflexibility costs you money and peace of mind.
The consulting firms thriving in 2025 won’t necessarily have the fanciest offices or the most enormous marketing budgets. They’ll be the ones that build flexible, scalable operations that let them focus entirely on delivering exceptional client value.
Your expertise deserves better than Sunday night spreadsheet sessions and Friday evening data reconciliation marathons. The question isn’t whether you can afford flexible financial solutions. The question is whether you can afford to keep growing without them.
About System Six
System Six is a Seattle-based bookkeeping and financial services firm specializing in scalable solutions for growing consulting firms. Our team of 40+ professionals brings an average of 10+ years of accounting experience to every client relationship, serving over 200 wbusinesses across the U.S. We understand that consulting firms need financial systems that grow with them—from solo practices to multi-state operations. Our technology-driven approach, built around QuickBooks Online and integrated automation, provides the flexibility and real-time insights that growing firms need. From accurate bookkeeping to cash flow forecasting, we deliver the financial clarity that lets you focus on what you do best. Learn more at www.systemsix.com.
by Chris Williams | May 12, 2025 | Blog
There are so many different paths to buying a small business. How big do you buy? How long do you search? Do you raise capital for your search? Partner or go at it alone? How many investors?
Often, the most common choice is this – self funded vs. traditional search
Both have their pros and cons. You need to educate yourself, and do what’s best for you. That’s what this conversation will accomplish.
While many of his peers raised traditional search funds – targeting larger business with more security and 25% ownership, Chris Williams went down a different path. He self-funded his search, took out an SBA loan, and ultimately owned 70%+ of the business he acquired – System Six – an outsourced accounting firm he’s doubled in 4 years.
I recently sat down with Chris to discuss his journey from Stanford MBA to successful acquisition entrepreneur. For those considering the entrepreneurship through acquisition (ETA) route, his story offers practical wisdom on finding, purchasing, and growing a business while maintaining meaningful ownership.
Traditional vs. Self-Funded Search: Choosing Your Path
“There are a lot of different ways to go buy a small business,” Chris emphasized. “Take in a bunch of information and decide for yourself what’s best for you.”
When Chris graduated from Stanford Business School in 2018, he faced the same choice many aspiring acquisition entrepreneurs confront: raise a traditional search fund or pursue a self-funded approach. The differences proved significant:
Traditional Search
- Raise hundreds of thousands upfront to fund your search
- Target larger businesses ($2M+ EBITDA)
- Typically results in 25% ownership for the searcher
- More investor interactions
- Less personal financial risk (no personal guarantee)
Self-Funded Search
- Limited or no fundraising during search phase
- Target smaller businesses ($500K-$2M EBITDA)
- Can retain 70-90% ownership
- More control over decisions
- Requires personal guarantee on SBA loans
First, Chris chose to self-fund his search. Like many MBAs, he loved his optionality, and he knew self-funding gave allowed him the chance to look at the widest variety of deals. He could look at small and large deals, and ultimately use the capital structure that made the most sense for the deal he found. Chris focused on businesses that matched his background in finance, and ultimately used an SBA loan to finance most of his acquisition of System Six, allowing him to maintain maximum ownership and control.
Finding the Right Business Through Direct Outreach
Rather than relying solely on brokers, Chris built a systematic approach to contacting business owners directly. Using specialized databases and targeted email campaigns, he reached out to approximately 50 companies weekly. His process yielded a 20-30% response rate across email campaigns, with roughly 5-6 conversations per week.
“I was looking for high percentage of repeat, consistent revenue in a growing industry,” Chris noted. His cold email to System Six’s owner sparked a conversation that eventually led to acquisition.
The power of direct outreach? It allowed Chris to build relationship capital with the seller over months, creating trust that proved invaluable throughout the transaction.
Structuring the Deal: SBA Loans and Smart Equity
Chris structured his acquisition with:
- 75% SBA loan financing
- Seller note on standby (with no immediate payment requirements)
- 10% investor capital earning 8% preferred return, converting to 20% equity
This approach enabled him to maximize his ownership while satisfying the seller’s price expectations. His investors weren’t looking for immediate distributions—they sought long-term growth and provided valuable guidance along the way.
“I was very convinced that because I’ve never run a business before, I needed professional, small business-oriented, growth-minded investors around me. If that means I have to pay them a little bit more than if I had raised from friends or the stereotypical “doctors and lawyers”, I’ll do that all day,” Chris explained.
These relationships proved invaluable. His investors serve as board members, providing strategic guidance and helping Chris navigate complex decisions without pressuring him for quick returns.
Post-Acquisition Growth: Finding Your Niche
Since acquisition, Chris has doubled System Six’s revenue through two key strategies:
- Vertical specialization: “Finding a vertical that you have traction in and pounding that vertical.” For System Six, that meant focusing on serving other acquisition entrepreneurs who inherited messy financial operations.
- Service expansion: By expanding complementary services like payroll, bill pay, controllership and advanced financial reporting, System Six increased its average customer value while solving more problems for clients.
This growth didn’t happen by accident. Chris invested in management talent, creating a team structure that could scale beyond the CEO’s capacity. While this temporarily reduced profit margins, it positioned the business for sustainable growth, freeing up more of Chris’s time to focus on strategic growth and step away from the day to day.
Key Lessons for Searchers
Looking back on his journey, Chris offers this wisdom to fellow searchers:
- Industry quality trumps everything: “You can change everything in your business when you buy it, but you can’t change the industry you’re in.” Seek industries with consistent revenue and growth potential.
- Seller quality matters immensely: “Buy a business from someone that’s fundamentally decent who’s not going to try and screw you.”
- There’s no single “right” path: The choice between traditional and self-funded search depends on your personal circumstances, risk tolerance, and ownership goals. And the deals you find.
- Be realistic about SBA timelines: “Set expectations with your seller and don’t overpromise.” SBA deals almost always take longer than anticipated.
- Trust your due diligence: “If you do not feel more comfortable about the personal guarantee after diligence than you do now, walk away.”
For Chris, the journey from MBA to business owner has been transformative. “Search has changed my life,” he reflects. “I’m running and trying to grow a small business. Some days for the better, some days, you know, it might be nice to have that sort of cushy W2 life again—but search is a really interesting path for the long run, and I’ve never been this energized in my life.”
Whether you pursue a traditional search fund or choose the self-funded route, Chris’s experience shows that with proper preparation, direct outreach, and industry focus, acquisition entrepreneurship can offer both meaningful ownership and significant growth potential.
Want to connect with Chris? Find him on Twitter at @ctw_SMB or email him at chris@systemsix.com
by Chris Williams | May 9, 2025 | Blog
A desk lamp casts a lonely light on its scattered receipts and expense reports. It is 9 PM, and Marcus, the owner of a thriving environmental consulting firm, is fighting reconciliations instead of preparing for tomorrow’s client presentation. Even though his client list has grown and his reputation is stellar, episodes of not having enough money have become all too familiar.
Sound familiar?
For a consulting firm, there is a gulf between business success and finances clarity. You know how to crack tough client challenges, but your cash flow is perpetually frustratingly opaque.
Why is that?
Understanding of Cash Flow & Its Importance for Consulting Firms
Challenges for cash flow: Similar to consulting businesses, Big corporate customers frequently want longer payment terms — Net-30, Net-60, or even Net-90. In the meantime, your staff expects to be paid every two weeks, and contractors expect on-time payments so you can maintain good relationships.
This misalignment puts pressure on your working capital.
But a deeper, darker problem lies beneath it: the fixed-fee project trap. “It felt like we were making money on every project until we looked at the numbers,” explains Tom, a strategy consultant who partners with a financial services company. We didn’t really maintain any time against our projects reliably, so we couldn’t see what our engagements were making.”
If you cannot visualize your financial data globally, you are flying blind. In today’s crowded space, that’s a luxury no consulting firm can afford.
These are all signs of cash flow issues, but their root cause is often poor visibility.
Impact of poor cash flow management costs go well beyond late payment fees or emergency loans. What’s actually at stake is this:
Professional Reputation: You cannot hide from reputational damage among your professional peers after you are unable to pay contractors on time. “We lost a couple of good contractors before we started managing our cash flow because we fell behind on paying them,” said one owner of a consulting firm. It takes months to rebuild those relationships.
Growth Opportunities: You cannot take on new ventures without a steady cash flow. Imagine passing on a dream project because you can’t staff up fast enough. “One big contract we had to pass on last year — we didn’t have the cash buffer to bring on the specialists required,” says another consulting company owner.
Team Morale: Seeing cash flow concerns as a constant lasts bleed into your team. When project managers obsess over budgets rather than deliverables, quality suffers.
The Best Tools for Financial Visualization in Consulting Firms
Progressive consulting firms are addressing these issues directly with practical visualization tools. Here are the standouts:
1. Fathom
Fathom turns QuickBooks or Xero data into beautiful visual reports and dashboards. That’s what it’s good at: tracking performance metrics tailored to consulting businesses.
We find Fathom invaluable for consulting firms because it can build custom KPIs for project profitability, consultant utilization, and cash flow forecasting. Plus, its clean, professional-looking reports make it easy to share insights with stakeholders or team members.
” One of our System Six clients says, “Since we started using Fathom, I feel I understand the numbers. “Instead of grappling with someone’s basic bookkeeping, I’m applying financial insights to inform decisions.”
2. Spotlight Reporting
For example, Spotlight Reporting multidimensional analysis is ideally suited for consultancies that manage multiple clients and projects simultaneously. Its forecasting capabilities are particularly strong, enabling firms to model various scenarios and visualize how they can affect cash flow.
I absolutely love that the tool has consulting-specific templates and can add immediate value without spending weeks customizing. Thanks to Spotlight’s visual forecasting functionality, some users say they’ve been able to spot cash crunches months in advance and reevaluate their business development or billing strategies in the meantime.
3. Tableau
Tableau delivers unmatched flexibility and integration capabilities for consulting firms with complex data needs. Its learning curve is steeper than some alternatives, but connecting to just about any data source means you can visualize financials, project management, CRM, and time-tracking data.
This holistic perspective is powerful for spotting correlations and trends that might otherwise be missed. One consulting firm found that its most profitable projects had several unexpected traits — enabling it to fine-tune its strategy for targeting clients.
4. Float
Float, which is exclusively developed for cash flow forecasting and visualization, is an excellent tool where cash flows are tight and changes in cash flows are frequent. Its intuitive interface makes it simple to visualize the effects of late payments, new projects, or hiring decisions on your cash position.
“Float saved us from a potential crisis,” a consulting firm owner writes. “We could see months in advance that a bunch of projects would finish simultaneously, and we would experience a temporary cash crunch, so we had time to finance and arrange it before it became an emergency.”
How to Successfully Implement Visualization Tools
Having the right tools is only half the battle. To maximize their impact:
First, ensure data quality. Financial visualization tools are only as good as the data behind them. Have financial experts clean up and organize your accounting data.
Define key metrics. Common examples in consulting firms are project profitability, consultant utilization rates, cash runway, and average collection period.
Create a rhythm. Set up your review schedule, frequent enough to get you points that matter: weekly for operational dashboards, monthly for strategic numbers.
Democratize access, but selectively. And consider how to improve decision-making across your organization by determining which financial visualizations should be shared with your project managers, partners, or team members.
As one System Six client says, “They’ve fully automated our financial workflow. I can generate pro forma invoices in one click, and the system automatically checks if they have been paid. “This is now showing exactly where we are at any time.”
The Ability to Write a Clear Financial Theme
Now, picture arriving at your office tomorrow, firmly aware of your cash flow, which projects are profitable, and when you’ll receive every payment. This is not a fantasy—it is the reality for consulting firms that have taken their cash flow issues seriously.
“Since visualizing our cash flow better, I’ve brought in three new big clients,” one consulting firm owner reported. Most deals got done because I focused on relationships — not reconciliations.”
Your company’s financial well-being shouldn’t provide a never-ending source of anxiety, however. The right visualization tools and support can help you turn cash flow management from a constant source of worry into a key competitive advantage.
After all, you initially became a consultant to solve complex client problems—not to dread Sunday night as an amateur accountant battling the spreadsheet.
Are you using any financial visualization tools? Are they helping you arrive at what you need to confidently decide the fate of your consulting firm?
About System Six
System Six is a bookkeeping and financial management firm located in Seattle, WA, that simplifies the financial operations of small and mid-sized businesses. We help consulting firm owners grow their businesses with proper monetary management, technology solutions, cash flow, payroll, compliance issues, etc. With a team of 35+, we average 10+ years of accounting experience per client relationship, serving over 175 businesses around the U.S. From accurate bookkeeping to buzz of cash flow forecasting, we provide consulting firm owners with the financial clarity and peace of mind they need to succeed. Learn more at www.systemsix.com.
by Chris Williams | May 7, 2025 | Blog
Fellow entrepreneurs, the world is changing — fast. For most of the owners of consulting firms out there, the answer to when your firm needs to change as well is probably ” long ago.”
The consulting market has shifted underneath you as you’ve been wrangling projects and seeking invoices. The irony is not lost here — counseling clients on strategy when there’s no time to think about it for your business.
But this is also natural. Running a great firm is consuming. Serving clients, managing team, and handling all the admin work leaves very little time to think big picture. The good news is…solutions exist!
Today’s Consulting Landscape
The global management consulting industry will be worth ~$400 billion in 2025. Such growth continues despite the economic uncertainties and reflects how vital consultants are in helping businesses navigate complexity.
There are three layers of the ecosystem:
At the highest level, the “MBB” firms — McKinsey, Bain, and Boston Consulting Group — sell top-tier strategic advice to Fortune 500 clients.
The mid-tier includes the Big Four (Deloitte, PwC, EY, and KPMG), which has moved beyond accounting into technology and operations consulting.
By far the most numerous, though, are the boutique specialists. So, it’s no surprise that 75% of consulting firms have fewer than five employees. These are specialized practices that marry domain expertise with our culture of agility and personal service.
This dynamic presents a straightforward challenge for the owners of small and mid-sized firms: you’re never going to compete with the giants on breadth, but you can do well via deep expertise in specific markets where your experience matters most.
Forces Reshaping Consulting
Here are several trends that are reshaping the practice of consulting:
1. AI Changes Everything
AI is fundamentally changing the consulting business. Top firms have begun harnessing AI’s potential to generate insights, decode complex data, and generate client deliverables—all in ways never dreamed of years ago.
“Consultants do in hours what used to take weeks,” writes one industry expert. This is not simply efficiency—it is even picking up in analysis.
Progressive companies are using machine learning to identify trends in large datasets and quickly experiment with many strategic scenarios. These tools don’t eliminate consultants—they enhance human capabilities, enabling them to tackle harder, high-margin problems.
2. Remote Work Becomes Strategic
In recent times, remote consulting has meteorically risen from a pandemic necessity to a competitive advantage. Modern collaboration tools also allow consultants to work with clients located all over the world without them having to hop on a plane every day, thus democratizing client access to their expertise.
This provides benefits for all involved. Clients get expertise without boundaries, consultants get reduced burnout , and service offerings are expanded. As a small company owner said, “I now review insights on my phone between meetings. We’ve increased 40% because I can work with clients instead of filling out forms or waiting in airports.”
3. Specialists Win
The generalist consultant is a dying breed. Today’s boutique firms that stand out target specific industries or functions where they have developed true mastery. This specialization allows smaller firms to compete effectively by providing more profound expertise in narrow areas.
Specialists can charge higher rates in healthcare compliance, sustainability strategy, or digital marketing because they solve complex problems that generalists cannot efficiently address.
4. ESG Moves Mainstream
ESG—Environmental, Social , and Governance Consulting—has swung from a niche to a necessity. Firms today question how to earn more revenue and how to do it in an environmentally friendly and ethical manner.
There’s a strong demand for firms that assist clients with ESG regulations and sustainability practices and communicate their impacts.
The Road Ahead
Moving forward, several forces will help reflect consulting’s evolution:
1. Technology Integration
Successful consulting firms embed technology into their core offerings—they don’t just recommend solutions; they powerfully implement them. As Digital Transformation remains a top client priority, the line between tech companies and management consultancies continues to blur.
For firm owners, this means developing deeper technical capabilities or partnering with technology specialists. It also entails employing contemporary tools within your operations to achieve maximum effectiveness.
2. The Human Element Is More Important Than Ever
Even though technology has and will continue to change & disrupt facets of consulting, , this is a fundamentally human business. Clients want consultants who have equal doses of technical skill and emotional intelligence—who know not just data but organizations and human effects.
“This is the age where AI has democratized information, so the data itself isn’t valuable, but the inference is,” says one industry leader. “Where information is useless—insight comes in.”
3. Flexible Models Emerge
Tomorrow’s consulting companies will be built on much more flexible business models. They will keep core teams but bring in networks of independent experts as needed for specific assignments.
It opens opportunities for collaboration for small firm owners. Forming a character-forming consortium with complementary boutique firms enables you to take on bigger projects without compromising on the specialist skills and personal attention that set you apart from larger competitors. If a client needs expertise across three niches – and you only know one – relationships with other firms will allow you to still win that engagement.
What This Means For You
So today, if you are at the head of a consulting firm, you should prioritize the following:
Leverage advanced technologies: Consider how AI tools can augment your services to enable more capabilities and differentiate your firm. Emphasize how these technologies further compound your unique value.
Go deep instead of wide: Determine what you do best and market there. Don’t try to be everything to every client.
Lay technology foundations: Develop in-house technology expertise or partnerships to assist clients in managing technological change.
Build adjustable capacity: Before you take on more significant projects, build networks of trusted collaborators to fill in beside your core team as needed, helping you execute larger projects without permanent overhead.
The future will be won by consultants who combine genuine expertise with technological sophistication. Leveraging these tools will yield different insights and allow you to provide more substantial recommendations.
After all, you became a consultant to solve complex problems, and the evolution of the industry is providing you with some exceptionally powerful tools to accomplish that mission.
About System Six
System Six streamlines financial operations for consulting firms using technology and our finance expertise, enabling owners to concentrate on serving clients rather than dealing with back-office work. With a well-seasoned team of 40+ professionals with 10+ years of accounting experience focused on 175+ businesses across the country, we give you time back through handling your bookkeeping, payroll, bill pay, invoicing and other diverse finance needs. Learn more at www.systemsix.com
